Instagram Marketing Explained (2020)Features . Social Media
Many businesses struggle to know the need for Instagram Marketing for their business. Instagram is one of the most used channels for business promotions. The problem here is that these social channels are changing so fast that coping up with them is not as easy as we think.
We need to be updated with facts related to each channel otherwise we may be promoting our business on Instagram but it will not help you in any way.
Let’s dig deep into what Instagram is and why we should not miss Instagram as a marketing strategy.
Instagram is has taken over many social media platforms. Over 1 billion users log in every month and interesting thing about this is 80 % follow at least one account every month, 73% of teens say Instagram is the best way for businesses to promote new products.
Assuming that you already own an Instagram account lets work on the strategies that can help grow our Instagram followers and convert them into customers.
Create a Business Account:
First and foremost, step to start your Instagram marketing is to convert your Instagram account to a business account.
After you have switched to the Instagram business account let’s move towards why? This is an important question to know before starting your marketing. It is hard to move forward without knowing your why?
Research your business goals before even starting. It all depends on why you want to do Instagram marketing. Find out why and you are good to go.
Your objective may be to raise brand awareness or build external links. Whatever your objective is will determine how your brand will be perceived in the future.
Know your Audience:
Find out what is the audience you are trying to reach. For instance, you are a clothing brand for Kids who is your main audience that can influence buying behavior? Parents why parents because in this case kids/infants don’t know what’s right for them our customer is parents. Whatever we promote it should be done by keeping on mind the customer, not the consumer.
Another important thing that can influence your brand is continuously engaging with your viewers give them something fun to watch or read. Some good examples of Instagram pages are below.
Keeping in mind the situation we all are in going live is very important and will be in the future. Now that everyone is forced to go online why not use it to build your brand by connecting with your audience personally.
Partner with Influencers:
Another important part of Instagram marketing is influencer marketing. For businesses like electronics, influencer marketing is very famous.
Using hashtags on your captions makes it easy for people to reach you. Research your top-performing hashtags that go best on your posts.
Also, tagging people helps you connect with some popular brands and that can help increase your brand awareness and followers as well.
Clearly, video marketing is underrated in many businesses. It is hard for them to understand that people get bored by seeing boring designs without any explanation in it.
By using video marketing, we understand it easily and it also saves the time that we spend on understanding the concept.
The first thing that people notice on Instagram are these Insta stories so don’t miss these as your marketing strategies. Some good Instagram stories are mentioned below: