According to Oberlo, there are 330 million monthly active users and 145 million daily active Twitter users.
Many of you are familiar with Facebook ads, Pinterest ads, or even LinkedIn ads but do you know that Twitter ads are also effective and are used by many businesses?
It doesn’t matter if you are a freelancer or a businessman; Twitter can be utilized.
Twitter is one of those platforms that can still be used as an organic way of getting traffic to your site but along with organic traffic, and you do need to spend a lot of money on paid to generate more traffic to your page.
Generating traffic to your Twitter account comes in different ways, such as increasing followers or driving traffic to your website. It all depends on what your main goal is.
I know it’s hard to try a new channel that you haven’t tried yet, but as you use paid traffic on other channels, Twitter can pay off similarly.
Do you know, 75% of B2B businesses promote their services and products on Twitter.
So, what are the methods that we can utilize for building an effective ad campaign that pays off?
This guide can help you know more about how Twitter marketing works and its rules and regulations.
Now let’s begin.
There are many objectives that you can choose from?
- Video views
- Pre-roll views
- App installs
- Website clicks
- App re-engagement
Choosing from all these campaign objectives might seem difficult, but it’s not.
You only need to have a clear idea of the business objective and how you want it to be achieved.
Now let’s assume my business goal is to have more followers so that my brand can get more reach.
We have a goal now!
Let’s guide you on how you can run Twitter ads.
Creating the following campaign: –
Step 1: Signup
Many of you have a Twitter account, but if you are new to Twitter, signup to twitter to begin using Twitter ads.
Nest step to click more icon on your lets and click twitter ads.
That’s it. You are ready to launch your first Twitter ads campaign.
After you click on Twitter ads, it will direct you towards the dashboard.
Click on create a new campaign to start placing your ads on Twitter.
Step 2: Create a campaign objective
This is an important part of starting your ads.
Why? It’s simple if you choose the wrong campaign objective, you won’t get the desired results.
That is why having a clear idea of why do you want to run ads is crucial.
In this blog, I will guide you about running an ad for new followers, but in my upcoming blogs, I will thoroughly write a blog about every campaign type in detail, so stay tuned!
Click on the follower’s campaign type, and then it will move towards the next step.
Step 3: Adding details to the campaign
As you can easily understand how this works and the key things you need to add to move to the next step.
Anyway, I will give you a brief on each point so that you can understand it more.
You will have to add a campaign name. It doesn’t matter what you add, but the next point is important: adding the budget and the date you want to add to run on.
Ad Group Details: –
Adding ad group details is as important as other details because, in an additional group, you can run multiple ads.
For instance, you have added the wrong budget in your ad group, making you a lot of money.
Keep an eye on what amount you want to spend on the overall ad group.
Assuming you don’t know what an ad group is, you can run many campaigns to see which campaign performs better in an ad group.
Adding demographics: –
This is similar to other ads such as Facebook and LinkedIn. Still, it helps show your ads to a relevant audience rather than showing them to every individual on Twitter.
Don’t try to add age just because you think that’s your age group research your product and then find out its competitors a little.
This way, you can get to know how your competitor’s audience reacts and their age group. This can help you in adding an age that counts.
The device you want to target:
Twitter ads give you an option to choose a device exiting.
Many businesses want to run their ads for their apps, so choosing a mobile can be a good option.
All other options are not good for them. Similarly, other businesses might have a goal in their mind, which can help them choose the device.
It also has an option to add in a custom device to include or exclude.
Audience selection: –
Let’s discuss this in detail as you all know how important keyword research is and what needs to be done to improve our keyword research process.
So I will skip that in this blog.
Twitter allows searching for keywords or uploads if you already have researched about them.
Uploading is better because you can research long-tail keywords from multiple sources, create a custom sheet, and add it to Twitter ads.
Secondly, it gives you an option to choose your audience’s interests, such as gaming, marketing, reading or health, and many more. These can help you show your ads to a more optimized audience.
If you want to promote an event, then choosing similar events pages can help you get more targeted leads for your webinar.
Retargeting is a great way to get in touch with your previous audience. By clicking on retargeting, you can do that.
Now comes the last part, where we only have to choose our tweets, and then we can start showing our ads after approval.
Keep in mind you won’t show tweets if they don’t have a link on them.
Lastly, review your campaign and click next.
After you are done running your campaign, knowing how it went is very important.
You will be wondering how we can know our campaign analytics report.
Click on the analytics tab on the top and choose your desired option.
If you wish to export that report, it can be done by clicking an export option on top of the analytics home page.
By choosing the metrics tab, you select your ad campaign metrics to view your ad performance and then click export to download your ad data.