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SEO can be overwhelming when you’re just starting out, but fortunately, there are many powerful and completely free SEO tools that make the process much easier. In this blog, we’ll explore the top 10 free SEO tools that every beginner should use in 2025 to boost rankings, improve content, analyze traffic, and research keywords effectively.
1. Google Search Console – The Best Free Tool for SEO Insights
Visit Google Search Console
Learn how to use Google Search Console in our SEO course
Google Search Console (GSC) is a must-have for anyone starting with SEO. This free tool from Google gives you in-depth data about how your website performs in search results.
Features:
- Track clicks, impressions, and average position for each page
- Discover the search queries that bring traffic
- Check indexing issues and submit sitemaps
- Identify mobile usability problems
- Monitor coverage errors and fix crawl issues
How Beginners Should Use It:
- Verify your website ownership via DNS or HTML file
- Use the Performance tab to see top keywords and CTR
- Submit XML sitemaps for better indexing
- Inspect individual URLs to check indexing status
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2. Ubersuggest – Best Free Tool for Keyword Research
Visit Ubersuggest
Take our keyword research mini-course
Ubersuggest by Neil Patel offers beginners a smooth introduction to keyword research. With its free tier, you can uncover keyword opportunities and analyze competitors.
Features:
- Discover search volume, CPC, and SEO difficulty for keywords
- Analyze traffic for any domain
- Check backlink data
- Find content ideas based on trends
How to Use It:
- Enter your seed keyword to see related suggestions
- Check keyword difficulty and intent
- Look for long-tail keywords with high volume and low competition
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3. Ahrefs Webmaster Tools
Visit Ahrefs Webmaster Tools
Master technical SEO with our tutorials
Ahrefs offers a limited but powerful free version called Ahrefs Webmaster Tools. It’s best for tracking backlinks, checking domain health, and identifying SEO issues.
Features:
- Analyze backlinks and referring domains
- Audit your site for 100+ SEO issues
- Get keyword reports and top pages
Use Case for Beginners:
- Connect your site to get regular crawl reports
- Fix technical SEO errors (e.g., broken links)
- Monitor top linked content to build more backlinks
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4 Screaming Frog SEO Spider (Free Version)
Download Screaming Frog
Learn technical SEO basics
This desktop software is excellent for crawling your website and spotting issues that can affect your rankings.
Features:
- Crawl up to 500 pages for free
- Find broken links, redirects, duplicate content
- Analyze meta tags and header tags
How to Use:
- Download and install the software
- Enter your URL and hit crawl
- Check SEO elements and export reports
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5. Google Keyword Planner
Try Keyword Planner
Watch our guide on keyword planning
Google Keyword Planner is technically built for advertisers but offers great keyword data even for SEO purposes.
Features:
- Discover new keyword ideas
- Check average monthly search volume
- View competition and top-of-page bids
How to Use:
- Create a free Google Ads account
- Access Keyword Planner via “Tools”
- Enter keywords to generate ideas
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6. Answer The Public
Visit AnswerThePublic
Content strategy course coming soon
This visual tool helps you understand what users are searching for by turning keywords into questions and topics.
Features:
- Generates content ideas from questions
- Shows prepositions and comparisons
- Exports CSV keyword data
How to Use:
- Enter a broad keyword (e.g., “SEO”)
- Review the visual keyword wheel
- Use these questions as blog topics
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7. Yoast SEO (WordPress Plugin)
Get Yoast SEO
Install plugins like a pro
Yoast SEO helps optimize your WordPress pages for on-page SEO, readability, and technical performance.
Features:
- SEO scoring with color-coded feedback
- Readability checker
- XML sitemap generator
- Meta title and description editor
How to Use:
- Install Yoast on your WordPress site
- Use the SEO box below each post to optimize content
- Fix red or orange SEO issues
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8. MozBar
Download MozBar
Check our beginner SEO tools list
MozBar is a Chrome extension that shows SEO metrics while browsing any website.
Features:
- Page authority and domain authority metrics
- Highlight followed and nofollowed links
- Check on-page elements in real-time
How to Use:
- Add the extension to Chrome
- Visit any site and click the MozBar icon
- Analyze SEO data instantly
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9. SEOquake
Download SEOquake
More free Chrome extensions coming soon
SEOquake by SEMrush offers real-time SEO metrics, SERP analysis, and on-page audits via a browser extension.
Features:
- Instant SEO audit
- Compare domains side-by-side
- Export detailed reports
How to Use:
- Add SEOquake to your browser
- Use it on any page or SERP
- Explore density, links, and page info tabs
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10. Google Trends
Explore Google Trends
Join our trend research session
Google Trends lets you track what’s popular in your industry and helps guide content creation with data.
Features:
- Visualize keyword trends over time
- Compare keywords by interest
- Discover breakout topics
How to Use:
- Search a topic (e.g., “digital marketing”)
- Filter by country, time range, and category
- Use rising topics in blog content
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