Along with other advertisement platforms, Facebook ads are one of the platforms we use for leads generation. We all know how Google continuously changes its algorithms to keep things transparent. The same situation is with Facebook ads.
“According to sprout social, 74% of high-income earners are Facebook users.”Facebook business manager frequently changes its layout, so social media managers need to update themselves so you don’t miss any update. Frustrating. But we shouldn’t because even if they change their algorithms, they use a simple and easy interface for their users. Even if they change their layout, everything is written down on top of the heading, making it easier to understand. If you ask me, I found it cheaper as compared to Google ads. So, we have to be more careful because of these changes, understand each campaign type and act accordingly. The first step to building an optimal Facebook ad campaign on business is to create an account for business managers. After entering all your details, submit the form and link the Facebook page you want this business account to associate with. Now let me give a complete walkthrough of the business manager and the way you can set up ad campaigns. Facebook Business Settings: When you open up the Facebook business setting, you will see the below options to work on. Let’s start with the top one, which is user settings. In this, you will be able to add or see users that are already added.
- Pages Settings:
- Ad Account Settings:
- Data Sources:
- Payment options