Facebook Business Manager Guide: A Step by step process
Digital Advertisements
Along with other advertisement platforms, Facebook ads are one of the platforms that are mostly used for leads generation.
We all know how Google continuously changes its algorithms to keep things transparent.
The same situation is with Facebook ads.
“According to sprout social 74% of high-income earners are Facebook users”
A problem that we all face while using Facebook ads normally or through business managers when you think you are getting a hold of Facebook ads they update their designs!
Frustrating isn’t it?
But we shouldn’t because if they change their algorithms they have a simple and easy interface for their users.
Even if they change their layout everything is written down on top of the heading that makes it easier to understand.
If you ask me I found it cheaper as compared to Google ads.
So, because of these changes, we have to be more careful and try to understand each campaign type and act accordingly.
The first step to start building an optimal Facebook ad campaign on business is to create an account on business managers.
After you have entered all your details that are asked to submit the form and link the Facebook page that you want this business account to associate with.
Now let me give a complete walkthrough of the business manager and the way you can set up ad campaigns.
Facebook Business Settings:
When you open up the Facebook business setting you will be able to see the below options to work on.
Let’s start with the top one which is user settings. In this, you will be able to add or see users that are already added.
- Pages Settings:
Secondly what you need to know about business settings to add a page or add a new add account.
You are provided with 3 options when you want to add a new page to the business manager.
Either you can create a new page if you don’t have one.
Or if you are an agency you can add a page of other business if your business already owns that page.
Secondly, what you can do is request access to your client’s add accounts. After they receive your request they will have to login into their business account and under the request option, they will have to allow your agency to access the Facebook page.
- Ad Account Settings:
Using ad accounts is not that different from form adding a page.
All the settings are the same.
Adding Instagram and WhatsApp account:
Posting images on Instagram through Facebook is possible if we link our Instagram account to our page.
As you can see we have linked our page to our business and manager.
Now, whenever we want to post on Facebook and Instagram together we go to the publishing tool options on Facebook page settings.
After you go to publishing tools you will be provided an option to post on Instagram as well.
Another update that we have seen on Facebook is it allows us to add WhatsApp number to our page to directly communicate with our consumers.
This option is not suitable for all businesses but for those who want consumers to call them directly rather than emailing them.
- Data Sources:
I know running ads is an important thing but if you cant track your performance what good are your ads.
Facebook has an option to track your website traffic that is directly going from your Facebook page to your website.
Add your pixel name and URL of your website and you will be directed towards a setup page.
Enter the code proved through Facebook pixel directly on your website header or use Google Tag Manager for entering the code.
- Payment options
Another advantage of Facebook ads manager is you can create multiple add accounts and link different payment options to each account that way it is easy to differentiate payments of various clients.
Now that we know how to set up our business manager let’s have a brief walkthrough of how to run Facebook ads.
Facebook ads Dashboard:
Above is the dashboard of Facebook and a detailed idea of how your ad is performing and what is the amount you have spent on each ad.
Setting up Facebook ads:
Step 1: Selecting your campaign objective
Understanding why your business wants to run a specific ad is very crucial without knowing you’re why can cost you a lot of money.
So, to explain to you I will create an ad for “Marketing Habs” just to make you clear how Facebook ads run and what can be done to improve your ad performance.
Brand Awareness Ads:
Its purpose is to attract more and more people towards your brand as you are new to business or just want to re-attract your audience.
Reach:
If you want more people to react to your post reach ads are the ones that suites your needs.
Traffic:
Traffic ads directly relate to your web visits. If you want more traffic to your business website Traffic campaign type suits you.
Lead Ads:
Most of us like this type because it can help us reach our goals.
We all want more and more leads to earning maximum profit.
Lead ads can help you achieve that goal.
Facebook Ads Types
Image Ads:
An Image ad is a simple way to run your campaign but do keep in mind it doesn’t mean you create a boring ad that does not even attract your desired audience.
Video Ads:
Video ads process is not so different from Images but because it’s a video its ratio of being converted is way more than image ads.
Carousel Ads:
Carousel ads are a group of images that help your viewers know more about your product or service.
They can scroll to your ad and visualize your product. It allows users to make more informed decisions as they know what are their options.
Collection Ads:
Shopping ads are mostly for the store and retail industry and mostly run on mobile or tablet devices.
Let’s create a sample campaign for marketing habs.
For instance, Marketing Habs wants to run its brand awareness ads how can we do it?
After you have selected the brand awareness type add your ad set name along with the ad set name.
Next step is to create you add………
You have an option to run an A/B test before creating a proper campaign.
If your selected audience is performing better, then you can copy that add and run on a regular basis.
Now let’s not get into the A/B test……
Choose an ad set name and your daily/Lifetime budget to continue……
Choose your Audience:
Audience selection is the most crucial part of a campaign because this will attract the right audience you want for your ad.
If you already have your audience selected, choose that but if you creating your ad for the first time then click the create a new campaign option and choose your objective and move towards the next step.
Ad Setup:
As we previously listed all the ad campaign types you what they all choose what is appropriate for your business.
The final step before launching your first Facebook ad campaign is to track your visitors.
What can you do to track them?
We previously guided you on how to install the pixel on your website now you just need to click pixel id and you are good to go.
The last step is to publish and payment method that you want to add if not already added.
In the end, I will just say try different ad campaign types and see what is the best campaign that suits your goal.
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