Along with other advertisement platforms, Facebook ads are one of the platforms we use for leads generation.
We all know how Google continuously changes its algorithms to keep things transparent.
The same situation is with Facebook ads.
“According to sprout social, 74% of high-income earners are Facebook users.”
Facebook business manager frequently changes its layout, so social media managers need to update themselves, so you don’t miss any update.
But we shouldn’t because even if they change their algorithms, they use a simple and easy interface for their users.
Even if they change their layout, everything is written down on top of the heading, making it easier to understand.
If you ask me, I found it cheaper as compared to Google ads.
So, we have to be more careful because of these changes, understand each campaign type and act accordingly.
The first step to building an optimal Facebook ad campaign on business is to create an account for business managers.
After entering all your details, submit the form and link the Facebook page you want this business account to associate with.
Now let me give a complete walkthrough of the business manager and the way you can set up ad campaigns.
Facebook Business Settings:
When you open up the Facebook business setting, you will see the below options to work on.
Let’s start with the top one, which is user settings. In this, you will be able to add or see users that are already added.
- Pages Settings:
Secondly, you need to know about business settings to add a page or add a new add account.
You are provided with 3 options when you want to add a new page to the business manager.
Either you can create a new page if you don’t have one.
If you are an agency, you can add a page of other business if your business already owns that page.
Secondly, what you can do is request access to your client’s add accounts. After they receive your request, they will have to log in to their business account, and under the request option, they will have to allow your agency to access the Facebook page.
- Ad Account Settings:
Using ad accounts is not that different from form adding a page.
All the settings are the same.
Adding Instagram and WhatsApp account:
Posting images on Instagram through Facebook is possible if we link our Instagram account to our page.
As you can see, we have linked our page to our business and manager.
We go to the publishing tool options on Facebook page settings whenever we want to post on Facebook and Instagram together.
After you go to publishing tools, you will be provided an option to post on Instagram.
Another update that we have seen on Facebook is that it allows us to add WhatsApp numbers to our page to communicate with our consumers directly.
This option is not suitable for all businesses but for those who want consumers to call them directly rather than emailing them.
- Data Sources:
I know running ads is an important thing, but if you cant track your performance, what good are your ads.
Facebook has an option to track your website traffic that is directly going from your Facebook page to your website.
Add your website’s pixel name and URL, and you will be directed towards a setup page.
Enter the code proved through Facebook pixel directly on your website header or use Google Tag Manager for entering the code.
- Payment options
Another advantage of the Facebook ads manager is you can create multiple add accounts and link different payment options to each account. That way, it is easy to differentiate payments from various clients.
Now that we know how to set up our business manager, let’s have a brief walkthrough of running Facebook ads.
Facebook ads Dashboard:
Above is the dashboard of Facebook and a detailed idea of how your ad performs and the amount you have spent on each ad.
Setting up Facebook ads:
Step 1: Selecting your campaign objective
Understanding why your business wants to run a specific ad is very crucial. Without knowing you’re, why can it cost you a lot of money?
So, to explain to you, I will create an ad for “Marketing Habs” to make you clear how Facebook ads run and what can be done to improve your ad performance.
Brand Awareness Ads:
Its purpose is to attract more and more people towards your brand as you are new to business or re-attract your audience.
If you want more people to react to your post, reach ads are the ones that suites your needs.
Traffic ads directly relate to your web visits. Suppose you want more traffic to your business website. The traffic campaign type suits you.
Most of us like this type because it can help us reach our goals.
We all want more and more leads to earning maximum profit.
Lead ads can help you achieve that goal.
Facebook Ads Types
An Image ad is a simple way to run your campaign but do keep in mind it doesn’t mean you create a boring ad that does not even attract your desired audience.
The video ads process is not so different from Images, but its ratio of being converted is way more than image ads because it’s a video.
Carousel ads are a group of images that help your viewers know more about your product or service.
They can scroll to your ad and visualize your product. It allows users to make more informed decisions as they know what their options are.
Shopping ads are mostly for the store and retail industry and mostly run on mobile or tablet devices.
Let’s create a sample campaign for marketing habs.
For instance, Marketing Habs wants to run its brand awareness ads. How can we do it?
After you have selected the brand awareness type, add your ad set name and the ad set name.
The next step is to create your ad………
You have an option to run an A/B test before creating a proper campaign.
If your selected audience is performing better, then you can copy that ad and run it regularly.
Now let’s not get into the A/B test……
Choose an ad set name and your daily/Lifetime budget to continue……
Choose your Audience:
Audience selection is the most crucial part of a campaign because this will attract the right audience you want for your ad.
If you already have your audience selected, choose that, but if you were creating your ad for the first time, click the create a new campaign option, choose your objective, and move towards the next step.
All the ad campaign types you what they all choose what is appropriate for your business, as we previously listed.
The final step before launching your first Facebook ad campaign is to track your visitors.
What can you do to track them?
We previously guided you on how to install the pixel on your website. Now you need to click pixel id, and you are good to go.
The last step is to publish and payment method that you want to add if not already added.
In the end, I will say try different ad campaign types and see what the best campaign that suits your goal is.