SEM Guide: Generating Leads for your BusinessDigital Advertisements
Do you know?
“On average, businesses earn $3 in revenue for every $1.60 they spend on AdWords.”
SEM is the most effective way of getting traffic to your business………
Do you know why?
Because people who really are interested in buying a product or service are going to search for a keyword on Google or as of now most of us are using voice search.
I will give you a heads up before even going further search engine marketing can be quite expensive as compared to other businesses.
The reason behind this is that when you want to compete with businesses who are ranking organically Google charges a lot to keep your business up.
Also, there are plenty of businesses out there who are trying to rank to the top on the same keyword as you are……..
So, this works the same as a bidding process the more you are willing to invest the more you get out of it.
Advantages of SEM:
- If you are a new business SEO might take some time but SEM (Search Engine Marketing) can help you rank and improve your website visibly.
- It can help you rank easily as compared to SEO.
- Only pay for the clicks you receive.
The question that now comes into our minds is how can we do it in an effective way and what is the process?
I will try to guide through the whole process of search engine marketing that is done through Google ads.
So, Let’s begin at…………
In my previous blog, I briefly explained how to sign up for Google ads and what is the process of Google ads in general.
So, I won’t focus on how to set up your ads account you already know that.
After you are logged into your account click the plus (+) icon on the left.
Next, you have to create a new campaign.
Before creating s campaign have a clear understanding of your goal and then click the desired campaign.
Let’s say I want to create leads add of Marketing Habs?
What are the steps to create a Leads ad?
As you can see their multiple campaign types from which you can select.
But we are focusing on SEM so after clicking on the search campaign type you will have to enter your website to begin.
Now comes the step that we all have to be careful about.
Many of us make a mistake that we shouldn’t. Selecting a goal that you do not want or is not good for you might cost you a lot.
As I am creating a campaign for “Marketing Habs” I want my visitors to fill lead forms so that I can reach out to them and send my blog emails to get in touch.
In my blog that I wrote about Google ads account setup I briefly explained the process of location targeting and other basic detail that we need to set up Google ads so I won’t stress on that.
What I suggest here to create multiple campaigns and under them try creating multiple add groups.
You will be wondering why?
As most of us want to get maximum out of our ads by minimizing the risk adding multiple ad groups might help you with that.
I have a blog site what I can do is create 2 campaigns:
- Search/Website traffic Campaign.
- Blog Ads Campaign.
- Leads Campaign.
Website Traffic: Initially when your blog is new you need to get a lot of traffic to the website in general so people can understand your business and act accordingly.
My Website has 4 to 5 main page categories such as SEO, Digital Advertisements, and Content Marketing….
What I can do is create four subs add groups under website traffic campaigns and run them.
This will allow us to know which page is performing better how many of these pages need to be improved.
Blog Ads Campaign:
Second campaign that I suggest is a blog promotional campaign. As we all know writing a blog a good blog is not enough promoting is an integral part of it.
Ad multiple adds groups under campaign and then promote every single blog in that campaign.
I know that sounds way too expensive for a new blogger with a very low promotional budget.
What you can do is try adding those blogs who you know have the potential to get more traffic.
This will allow your business to get more leads to form fill-ups and that might get you potential leads.
Lead Ads Campaign:
Lead ads is a simple process as others you just have to create a lead campaign and choose the goal.
After you have chosen your desired goal create multiple add groups as we did in previews campaigns.
When creating add groups under any campaign do keep in mind that you shouldn’t only adjust location or designs in a campaign to know which of these ads are performing better but try to know other factors as well such add extensions and keywords.
Many businesses that opt-in for different ads groups have a focus on adding different keywords to know what keyword group is performing better on search.
After you know which ad group is performing better you can use those keywords and apply them to all other campaigns.
Another thing that you can change in add groups is the design or videos along with the keywords so that you can also know if your design was flawed or not…..
Keyword research is an integral part of creating search engine ads as they are focused on search queries.
So what can we do proper keyword research for creating best performing search ads?
There are many platforms/tools that can be used to find the best keywords according to their search volume and keyword difficulty.
First, Let’s find keywords that can be used in your ads.
Some helpful tools:
- Keyword tool.io
- Google auto Suggestions
- Google Keyword Planner
After you have found your long-tail keywords try adding them on Google keyword planner to know their search volume and competition.
What you need to do is try using keywords with high search volume and low competition.
Once all is done try creating a .CSV file that can be uploaded on to Google ads.
Clearly, the process that I have explained above might seem east but it’s not.
It involves a full-fledge research process to set up a successful SEM Campaign.
So in the end what I suggest is change 2 things in Google SEM ads to know what add group is performing better.
There are many other things that can be changed such as location but these 2 are most likely to affect the change.
After keeping in mind all these steps you are good to go.