LinkedIn marketing strategies for B2B lead generation in 2020Social Media
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An important aspect of closing more and more leads has always been misunderstood.
As far as I know, sales and business development teams often get frustrated on how to close more deals with clients.
If that’s the case, I will try to explain how they can overcome that and what are the things you are missing.
In my previous blog, I tried to explain to you the importance of email marketing for finding your prospect’s email addresses.
Email addresses and contact numbers are very important in the lead generation process.
Even if you are connected with many professionals and you don’t have their email or contact number how do you think you can move forward?
It’s not possible you need to take a step ahead to generate leads.
As we all know this a huge market and you cannot just go to people and try to convince them to buy your product or service.
It’s not possible even if you are focusing on a specific niche I don’t recommend doing that.
Let me explain why?
For instance, you are a wholesale store in the USA and you have an option to sell online and reach millions of consumers on the other hand you can sell in your local city buy opining up a wholesale store and advertising traditionally like billboards which are not targeted?
If I was this guy, I will go online and earn more at cheaper rates….
So, now moving towards our main topic why LinkedIn?
LinkedIn has played an important role in B2b business growth.
Do you know 41% of millionaires use LinkedIn that’s where the opportunity is!
Before even getting started on LinkedIn do keep in mind what is the audience that you are looking to for?
After you know your audience you can start building your strategy to promote your business on LinkedIn.
A question that we have here what type of content performs better on LinkedIn and then after you have found what content can perform better for your audience how can you spread it across the LinkedIn channel.
Following are the strategies that you can implement on your LinkedIn profile to prove your public outreach.
Step 1: Connect with relevant people
Our first step to start getting more leads for our business on LinkedIn is to connect with people relevant to your industries or the people that are your potential clients.
Many marketers already have their connections try to connect with them first to kick start your LinkedIn profile.
How you can properly build your LinkedIn profile to get noticed is a different topic that I will cover in my upcoming blogs.
Step 2: Follow LinkedIn Pages:
I know the following LinkedIn pages seem too obvious and you might be thinking what’s new!
This is not what I meant by the following pages.
By following pages, I mean to research your potential clients know what their business does how they are using LinkedIn or other social media platforms.
Find out their week points that you can talk about as an advantage.
You never openly discuss the client’s weakness what you need to have knowledge of what are the things that need to be improved.
After you know what are the key points that you can take to close a deal with them try connecting with them.
How can you connect with your prospect?
I wrote a blog earlier in which I explained the tools that you can use to find business email addresses or contact numbers to reach them.
After you are done finding their email address try to pitch your idea by emailing them your proposal.
Before you email them do find out emailing techniques and samples so that you don’t mess-up.
Step 3: Comment on posts:
This a step I also realized too late but this matters.
Building connections and spreading the word that you exist in the market is not that especially when you are new in the market or you don’t have that much of a budget.
Below is an example of a comment that I did on a post.
What this does is people start to know you and your business.
This way your business will get more visibility and it will be easy for you to generate leads as compared to just going traditional in generating sales.
Step 4: Join LinkedIn Groups:
This is a step that I will focus more on.
I don’t know about others but I found this more helpful than others.
Do you know why?
LinkedIn groups or any other groups have people that are really interested and relevant to the industry.
So, if you are an advertisement or consulting agency you can find out what groups are out there that are related to your need and join them.
What it does is after you have joined don’t just post your blog to like other blogs if you like them and comment on them to build relations.
Why I focus more on commenting on posts as we all know building links is very important for building relationships.
Step 5: LinkedIn personal messages:
Last but not the least, messaging on LinkedIn is a proven way to close your deals.
The issue that most marketers face is they try to be so formal in their messaging that people talk that as a sales pitch and ignore your message.
When people send me a message on LinkedIn with a long-length sales message buy this and that…… I also get frustrated with too many messages.
Try to connect with them as a friend not too casual!! But just say hi….
Try to know their business what they do listening is an art that most people don’t do.
If you listen to them and understand what they have to say….. maybe in the longer-term they can be your business partner.
But on the other side if you just try to send them big formal emails with too much of your business information, not theirs I don’t think they will be interested.
You as a marketer need to tell them about their interest so they listen.
I know it’s hard to get your brand on the top digitally as we have lots of businesses out there.
But it’s not the end of the world with the right content marketing strategy it is still possible to reach an appropriate audience.
But before you even think of your building your brand and getting leads digitally don’t forget where you want to stand.
What is your core because if you don’t know who you are you will be hitting your head on the wall……
Never do such things as it will only make you frustrated and you may also lose a lot of money in trying to do that.
Keep in mind in mind your unique selling point build your strategy around that.
Also, build a pool of connections that can help you build your circle.
Most importantly use LinkedIn paid ads.
LinkedIn paid ads are similar to Facebook ads but for B2B lead generation, LinkedIn has a high rate of conversion.
LinkedIn ads are expensive than others but will eventually provide you with far appropriate leads.
By appropriate leads I mean that these leads will matter as compared to others because LinkedIn is LinkedIn as a trustworthy source by 70% of professionals.
I will try to explain LinkedIn ads in detail in my upcoming blogs.
- Facebook Business Manager Guide: A Step by step process October 18, 2020
- SEM Guide: Generating Leads for your Business October 18, 2020
- LinkedIn marketing strategies for B2B lead generation in 2020 October 10, 2020
- Finding your Prospects email address in Seconds October 4, 2020
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