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According to Hubspot, 75% of people never scroll to the second page while searching for something on Google.
Now that we are in 2021, businesses need to focus on why long-tail keywords are important.
Due to a lot of competition, it is almost impossible to get your blog or website to the top, especially when you are new.
So, to get rid of that issue, we need to understand the importance of long-tail keywords.
If businesses want their websites on the first page, long-tail phrases are very crucial.
Before we get into keyword research tools, you should know how it works.
- Without keywords, you won’t be able to search on any search engine.
- Secondly, keywords are not something super difficult. They are all the questions people have in their mind about a particular topic.
Do you know?
According to ahrefs, 0.78% of Google searchers go on 2nd page of Google.
So, why do you think it’s difficult? Find the questions people want to know and add them to your content.
Chrome Extension’s for keyword analysis: –
- Keywords Everywhere
- Keywords Surfer
- Uber suggest
- SEO Quack
- LRT Keyword Toolbar
There are some tools that you should use to find the right keywords for your content.
Alsoasked.com is a great website that gets to know long-tail questions about your blog or website.
It provides you with all the questions people ask about a topic. Moreover, you can add a location that you want keywords for, such as the USA, Canada, etc.
There are 3 options you can choose from:
After you enter all these three things, many questions will be visible on your screen; then, you can choose the most relevant topic.
How to know if that topic is of low completion and high volume?
Right-click on the keyword and then search the keyword on Google. It will show its volume of searches and its competition.
Do install the ubersuggest plugin to get all this information.
- Answer the public:
It’s an old tool that marketers use to get their long-tail keywords.
But as you know, old is gold, it is beneficial and gives you a lot of details about the question people want to know the answers to.
It does not only provide keywords but also gives you blog topics if you are stuck.
After you got all the keywords about a particular topic, the significant next step is to know how many keywords have low competition.
The process is the same; you need to click on the keyword and move to Google search.
Then Google will give you detailed data after installing the Ubersuggest plugin about search volume and competition.
Quora is a known Q&A website that you can use to find keywords for your blog.
Let me guide you on what it is and how you can use it.
Whenever someone has a question in their mind, they go to Quora and post a query there. Now, whoever can answer that question will share answers there.
This will allow you to solve the problem you had.
Now you know how it works.
Let’s move towards how it can be useful for keyword analysis.
Just add in a keyword that you want to get a long-tail version of, and then you will see hundreds of questions there.
Choose some of those keywords for your blog.
Follow the same process for finding the search volume for the keywords.
- Google Auto Suggestions: –
Google’s autosuggestion is a great tool to find keywords.
Google is a top search engine, and the keywords you will find here will give you more value.
So, what is that you should do to get the most out of Google?
Simple! Add in a keyword on Google search, and then you will see many questions and the answers to them in the middle.
These are some suggestions from Google that people want to know.
The second thing you must know about Google’s autosuggestion is the end of page part. It provides other suggestions that Google has about that keywords.
So, go through all these things when you search for the best keywords for your content piece.
This is not an ordinary tool; if you don’t know how to use it, it has no value.
This tool gives an idea of how the keyword will work on specific locations and different platforms.
First, you need to find a keyword then add that keyword on the Google trends website.
Mostly, we find a keyword and then add them to our blogs, but it shouldn’t be enough.
You should know where that keyword will perform most and the history of that keywords. Sometimes the keyword that you are trying to rank is not being searched anymore.
So, keep all these factors in mind and then see how your website’s performance improves.
You may have heard of competitor analysis, but most don’t do it.
We must do a keyword analysis of our competitor’s website to get optimal results.
First, you need to know what keywords have low competition and high search volume, and then move towards your competitor’s websites.
Add their website to the same way you did for your own website.
Please find out the keywords they are ranking from and add similar keywords on your blog to get ahead of the game.
Spy fu is a great tool to find your competitor’s keywords and use them for your websites implements.
It will provide you all the keywords of your competitor’s keywords and their search volume.
These can help in analyzing more clearly what your blog should work on and whatnot.
Google keyword planner is an ancient tool that we use to find the competition of our keywords.
Add in a key phrase that you want to get the long tail suggestion of, and then you will see a whole bunch of keywords along with their competitive analysis.
Once you have added a keyword, it will show you low, medium, and high completion keywords, whether it’s long or short. The process is to find low competition keywords with a high volume of searches.
This way, you can get optimal results.
It’s a great tool to find keywords for a specific location and language.
It is important when your website or blog or a single piece of content belongs to a specific country.
For instance, my blog is only for US citizens then I will find keywords that are good for that country.
This tool covers both long-tail and short-tail suggestions for keywords.
The keyword tool is all one keyword research tool that can give you a detailed data sheet that you can use for your blogs.
Whether you are looking for YouTube keywords, Bing, eBay, Amazon, or Google, you can find them on this website.
It gives you an option for exporting all the keywords that you wish to pursue.
Another interesting thing about this tool is that it proved Instagram keywords. Most of us know how important Instagram hashtags are…
So, if you want to find out the best hashtags that can give the most results, then add in a content topic that you are posting about, then you will get a lot of keyword suggestions; use those in hashtags for getting the best results.
Another thing that I wanted to explain in the end is this website.
LSI keywords are similar words to the keyword that you can use on your blogs to get most Google searches.
Let me guide you on how it works.
Just add a keyword that you wish to use, and then it will show you multiple keywords similar to the one added.
These keyword variations will help you in getting more visibility on Google.
Content is king; now, no business can live without it.
So, do try to add long-tail keywords on your website to get more engagements.
Secondly, we shouldn’t ignore paid ads. I know this is not the place to speak about paid ads, but I will tell you why I said this.
When you are a new brand or a blog, no one knows you, so how can you get to the top?
Brand building is necessary for the beginning.
Suppose you have ranked on the first page of Google, and other brands are there too, such as “Backlinko,” who will they click.
Definitely “Backlinko,” So to make yourself a brand, you need to use paid advertisements and their social media channels to make your brand known to everyone.
I won’t stress too much on this now because I think it’s clear that without long-tail keywords, we won’t be able to get ourselves on the same page as our competitors are.