Building your YouTube Channel from Scratch

Building your YouTube Channel from Scratch


“By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017”.

As we all know what the value of video marketing is, and if a brand wants to build awareness of its newly established brand, video marketing is the step they need to take.

As we all know, YouTube has more than a billion users over the internet, according to wordstream.

From this, you can see the importance of having a YouTube channel for your brand.

What steps do we need to take to build our YouTube channel from the start, and what tools are out there that help us build a better competitive strategy to increase our video reach?

Answers to all these questions will be answered in this blog.

The first and most important step in building your YouTube channel is research.


Research your Audience:

Before you even start optimizing your YouTube channel, don’t forget to research your niche. If you don’t know what audience you are looking for?

After you know what your niche is, you can start creating your channel.

Let’s take an example; if you are a fashion blogger, look at fashion bloggers’ channels to know how they perform and the keywords they use.

YouTube Channel niche’s:

  1. Fashion
  2. Sports
  3. Technology
  4. Travel

This way, you can optimize your own channel accordingly.

Another thing every YouTuber or blogger needs to know after making a video is then what?

What is the strategy to build awareness towards their channel……..

We will discuss a marketing strategy that can build your brand awareness so that people can know what you are doing because new people mostly think only making youtube videos will rank them higher…

No, that’s not the case. Your hard work is not yet finished!!

If you don’t have enough money to promote, you can use social media channels, depending on your niche. Choose your suitable channel for it, maybe Linkedin. What’s yours?

Now let’s start creating our YouTube channel.


The first step to login to your YouTube channel using the Gmail account and then head over to your channels tab at the top right corner of YouTube.




Now that you have logged in, you need to head over to customize options and start editing your YouTube channel.


Channel Art:

The next step that is a must is your channel. Art. Selecting a channel art and adding a logo is very important as it is the first thing your viewer will see.

Take your time to decide what color scheme and design you need to apply to attract the user.


About Section:

The second step of optimizing your YouTube channel is to edit your about section.


As you can see above, you need to edit in section one your description, then your email, and lastly, social media links that can help users to know your brand better.

Now that we are all done, let’s move back to our “channels tab” and then click “YouTube Studio.”



Edit Settings:

Last but not least, head over to your settings tab on the left and then add the currency you require.

Another aspect that will help you a lot in ranking your channel to the top is the keywords added to the channels tab in the settings option.

If you want to add your channel logo, you can add that by going to the branding section.

Wasn’t it too easy….. I told you so! It’s a simple step by step process that will help you outgrow your brand in the market. Comment below and give us your suggestions below.