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Are you struggling to get attention towards your brand? Content marketing can help you build your brand awareness, and that can lead to sales. It helps you connect with relevant business and build meaningful relations. Before starting content marketing, you need the basics of content marketing and the things you can do to improve your content marketing game.
This shows how important is content marketing and why we should include content as a must. Another important survey showed content marketing costs 62% less than old marketing methods and produces 3 times more leads. In this blog, we will guide you on how you can learn content marketing are the key points that you can learn to increase your content marketing game. Benefits of content marketing:
- Increase your brand awareness.
- Establish trust among users.
- Increases your chance of closing leads.
- Increases your social media shares.
- What is a blog?
- Importance of content marketing.
- Steps to writing a blog post.
- Tools to help you up to your content marketing game.
Also, the world stream says, marketers who use video profit 49% more than non-video users. Importance of content marketing: – Content marketing can instantly help businesses grow their brand image instantly as users tend to read their blogs rather than believing in a traditional marketing method. But we have been misguided about content. You don’t need to only focus on writing long-form blogs but do start working on video marketing. As of now, users tend to watch a video rather than read content. Some popular content types: –
- Video marketing (YouTube, Facebook, Twitter, Pinterest, etc.).
- Podcasts
- Blog Posts.
- E-books
- Audio recordings.
- Checklists
- Downloadable templates.
- Understand your niche: –
- Sports
- Marketing
- Social Media Marketing
- SEO
- Sales
- Food
The keyword tools can help you find out some relevant keywords that people are searching for.
Find out what they are searching for on the internet. Then the second step is to know your own specialties. Don’t start with the content type you are not aware of. After you have gained a lot of traction, then you can start about other niches as well.
- Answer the public
- Create a headline that converts: –
After you have created a headline, you should also work on the readability. There is a tool out there that can help you in finding out if your headline is good or not.
- Add images: –
- Use tweetable content: –
- Add infographics: –
- SEO (Search Engine Optimization): –
- Keywordtool.io
- alsoasked.com
After you are done, find keywords that match your topic, try adding that in a way that it doesn’t seem like you are doing it for SEO purposes.
7. Add short paragraphs: –
Previously content writers thought adding large paragraphs seems more authentic and professional, but users don’t read lengthy paragraphs as user behavior is changed now.
To cope with the user’s behavior content, creators need to understand the shift and change accordingly.
Try writing 2 or 3 lines max in a paragraph so that users can show interest in your blog.
8. Tools to help you up to your content marketing game: –
These are some extra tools that can help you increase your blog traffic.
Increasing blog traffic will help you gain more leads than those who don’t get much traffic on their blog.
- Buzz Sumo: –
Buzz sumo can help you find out blogs that are most search and research on social channels.
This can help find the blog topic that you can also write on but do keep in mind wrote a better blog; otherwise, you won’t get any traffic.
- UberSuggest: –
Uber can help you find the best keywords and the blogs that are most shared on the internet.
You might ask why do we need to know about social shares. Social media shares can help us in analyzing what content is loved by the user.
We are writing content for the user. What good is our content if the user doesn’t read it? So, to find out what users mostly like this tool is beneficial.
Sometimes it hard to get ideas for headlines, but no need to be worried potent’s idea generator can help generate creative blog ideas for you.
- Quora: –
As we all know, Quora is a Q&A site. It can help in researching what are the problems out there and what needs to be solved.
- Google Auto Suggestions: –
This is not a tool, but in general, you now see questions in the middle and at the end of the page whenever you search on google.
If you want to know the questions that a user is asking for, add in a keyword on Google, and then Google will show you what most search about that topic is.
Conclusion: –
Content marketing might seem a difficult thing to get your hands in. It does seem like in the beginning, but it’s not!
Learning is a state of mind. If you are willing to learn, you can learn and unlearn anything.
If your business is new to content marketing and does not know how to start, go through these simple steps, along with the tools that I have mentioned above. This will help you learn or your employees too.
For those who are social media managers or have their own business, this is a great way to start your business. If you think content marketing is expensive, you are wrong. In my blog, I have mentioned some stats that prove how cheap content marketing is compared to traditional marketing methods.
Don’t waste your time thinking about start learning.
Some blogs can also help you learn a lot about content marketing and digital marketing.
If you are still confused about it, comment below. Our team will try to solve your issue.