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Are you stuck?
Doing SEO can be quite frustrating sometimes… isn’t it true?
There are millions of blogs out there, and competing with them can take a lot of time.
But what if I told you there is a solution for you out there.
Do you want to know how…?
You might have heard of on-page SEO, off-page SEO, and technical SEO, but did you start exploring voice SEO?
Yes! You heard me right…
Voice SEO is a new technique that is not so common among experts in the search engine industry.
It’s not so difficult to understand.
What it means is for businesses?
We need to start exploring how we can add voice SEO to our search engine optimization practices.
Let’s explain what voice SEO is in detail and how you can start working on it right now.
Things you will learn in this blog:
- Meaning
- Short-tail keywords & Long-tail keywords.
- Importance of voice SEO
- Steps to improve your voice search
What does it mean?
Voice SEO is all about adding long-tail keywords to your blog so that Google can find out what your blog is all about.
For instance, I am searching for web development agencies in the USA. How will you search through Google voice recognition?
Simple, I will say, “Find me a web development agency new my city.”
Why adding long-tail keywords is essential because we normally use full sentences when speaking to other people.
Suppose you are not aware of long-tail keywords. All the sentences that have meaning are called long-tail keywords.
Example:
Short-tail keywords: –
- Web development agencies
Long-tail keywords: –
- Top web development agencies in New York, USA
Importance of voice search optimization:
Do you know, according to “backlinko,” web sites with high domain authority ranks higher invoice?
Voice SEO helps businesses reach their goals more efficiently than ever.
If you want to perform better, you need to focus on your local SEO so, try adding your business to Google my business, Bing search engine, and other search engines available.
Local SEO is essential because voice SEO is directly related to your local listings. If you are not listed locally, no one will find out about business easily.
Why is it getting so much attention?
We all have this question in our minds that why are voice searches being so popular…
If you are using WhatsApp, it’s so simple to explain.
There was a time when we used to text a lot, even on WhatsApp, but we suddenly stopped. Why?
Because it takes a lot of our time to type a message, preview it, and then share it.
But when WhatsApp started offering voice messages, we all shifted to voice messages, and now we get hundreds of messages through, and we can also reply to all those messages in seconds.
The same reason why voice searches are being so popular these days.
It helps users to find their desired location or business instantly.
How can you optimize your website for voice?
Let’s walk you through a step-by-step process on how you can improve your website on voice searches.
- Better your website on local listings:
Local listing is a significant factor that needs to be kept in mind when going for voice SEO.
First, you need to add your keywords on google my business as business categories.
What will help you add images about your product or office because? When they search for your business, they want to know what your business is all about and what your products are.
So, adding these will help in getting more visibility and more attention from customers.
- Add Schema:
It is also known as structured data; schema markup can help you get more visits as it allows users to see reviews about your website.
Also, it helps search engines identify what your website is all about and where it should be placed.
- Mobile-Friendly site:
According to webfx, 52% of all traffic comes from mobile devices.
Optimizing your site for mobile is an integral part of the voice search optimization process.
If a user comes to your website and doesn’t find what’s required because of pagination issues or site load time issues, this can cost a lot to your business.
Some useful sites that can help you know whether your website is mobile optimized or not:
- Google mobile-friendly test
- GTMetrix
- Site speed:
Do you know, according to Google, the minimum load time for a website should be less than 2 seconds; otherwise, the user might bounce back from your website.
If you want to know how you can improve your load time, find some WordPress plugins below:
- WP Rocket.
- Nitro Pack.
- WP Fastest Cache.
- Cache Enabler.
- WP Super Cache.
- W3 Total Cache.
- WP Super Minify.
Important sites that can help you find out your websites speed:
- Ubersuggest
- Google page speed insights.
- Create FAQ Pages: –
As I explained thoroughly why long-tail keywords are important and how they can be beneficial for Voice search.
If you are aware of FAQ pages…. It’s all about adding questions that people normally search for. So, adding questions that you found i=on Google as long-tail keywords, add them to your FAQ page along with the answers.
This will help you rank higher in voice searches as it has all the answers that your potential users want to know.
- User intention: –
Most of the businesses still are not aware of who they are making products or services. It should be about customer’s/End user, not what we want.
Understanding the user’s intention is very important for any industry.
Long-tail keywords are the solution to that. I’m focusing too much on using long-tail keywords because we have a lot of competition, and everyone is trying to get to the top of searches. The only thing that can help us reach there is using long-tail keywords.
These are some website that you can use to find out what the user wants:
- Answer the public
- Ubbersuggest
- Google Autosuggestion
- Quora
- Improve domain authority:
Domain authority is an important factor, and businesses with higher domain authority will definitely rank higher.
Moz introduced domain authority to know how good your website is and authoritative your website is.
If you want to know what your domain authority is, install a chrome extension by Moz.
Factors to improve domain author:
- Get backlinks from high domain authority websites.
- Avoid low-quality backlinks
- Guest post on high domain author websites
Work on your on-page SEO:
- Try adding keywords on your title tag.
- Add keywords in your meta description.
- Also, when writing blogs, do not forget to add long-form keywords to your content.
- Try writing long-form content of at least 1800 words as there is a lot of competition out there.
- Remove duplicate content
- Do add Canonical tags.
Conclusion:
The first thing you need to keep in mind when working on your voice search is your on-page SEO tactics.
Please do everything you need to improve your on-page SEO because it is directly linked to your voice searches.
As you all know, we should try creating a product that customers want, which helps users not create difficulties for them.
Voice SEO can make customers find out about you easily. That is why Doing voice SEO is focused a lot these days.
If you are still confused about what voice SEO is or how it can be beneficial for your business, don’t hesitate and comment below we will try answering all your queries.