Google Analytics- Analyzing your Audience report a complete guide

Google Analytics- Analyzing your Audience report a complete guide


Building your brand based on your audience report is crucial. A question can be asked why?

That is a common question that can be in our minds.

The answer is straightforward; creating your brand awareness or building your advertisements based on our users’ reactions can help any brand build a better and optimized strategy.

I have guided you on building your social media strategy based on Google Analytics Social Report in my previous blog.

Now let’s focus on what audience report is & how it can help you build your brand strategy based on real-time statistics.


Now let’s begin with the audience report.

The first step is to move over to the Audience tab on the left of the Google Analytics tab.

After you are done with that, let’s go through these subheadings one by one, so it’s clear what’s good for your business and what’s not.



As it’s clear from the word in the overview part, a full report can be download or view for a specific month.

Another interesting part of these reports is that they allow you to export or save the report and email it to the client or your boss.


Active Users:

Active users report provides a real-time report of your website.

It’s clear in the graph how your audience reacted to your web content in the last 7 to 28 days.



In the demographics section, you can find the age and gender of your audience.

This can help you find out what your audience choice is.

Also, knowing the demographics can help brands build their strategy accordingly.



Knowing your audience’s location and language is crucial as it builds a clear insight into how your audience’s behaviour could.

It’s a common fact that [people mostly behave according to the surroundings they live in.

If we know where our audience is coming from, we can easily create our marketing campaigns according to these locations.



We have gone through many audience reports, but this one is significant to go through.

As you can see, it provides you with your new vs returning visitors’ data.

Knowing how many visitors return to your website can help you assess how your website or content is performing.

According to the visitor’s report, building your brand marketing strategy can help create a more optimized strategy.



According to Statista, almost half of the web traffic comes from mobile.

As marketers, we need to change our marketing strategies accordingly.

This report clearly indicates that most of my traffic is coming from mobile devices.

The strategies that marketer builds should be focused on mobile rather than desktop.

Finally, it’s better to improve mobile site loading time so the user does not leave your site after visiting it.


User Flow:

The user flow report is an overall summary of a specific campaign that you have created.

Just take an example of a campaign that you created (Web traffic) user flow report that helps you know which pages they visited after their first interaction on your website.

This allows us to know if the user is interested or not and what pages they are most likely to visit.

Lastly, we have an option to build a custom report on the top according to our needs, and then it’s easy to view a report every month, Bi-month, or yearly just by changing dates.

This all depends on your ease.

There are two options for building a custom report. One is through cling custom reports and adding in things that we need.

Another easy and presentable reporting method is through Google Data studio.

In my upcoming blog, I will describe how you can create a custom report through “Google Data Studio.”