How to analyze social traffic from Google analytics- An Essential Guide (2020)SEO
As you can easily understand from the title that we are going to discuss how can Google Analytics help us in analyzing social traffic on our website.
The question you might have on your mind is why do we need to understand our social traffic ratio on Google Analytics?
So, before answering that let’s assume you all understand why Google analytics is important i n general if that’s the case let’s move on.
According to Statista 4% of overall traffic comes from social media and 5 % from mobile visits.
For any website, you need to know the ratio of traffic that is coming from social media, organic, referral, or direct.
Moving towards the topic lets jump to how can Google analytics be used for finding social traffic.
First Step is to log in to your Google Analytics account and then click the Acquisition tab. After you have done that click the ‘Social” tab.
Next step that you need to take is clicking the social tab and it shows you these 06 subcategories.
The overview tab will provide a quick overview of which channels are performing better for driving traffic to your website and using those analytics you can assess what you are doing wrong and where your site needs improvements.
We will discuss all of them step by step so you all can easily understand how it can be done and how they all can be utilized.
First, let’s go through what you will see under the overview tab.
As you can easily observe which social media channel is performing better and from that, you can change or upgrade your social media strategy.
Moreover, what you can do after viewing an overview report from your social report is asses what social media is helping your website get more traffic and where you need to improve.
One thing that we should keep in mind before making any decision that what channels suite your business because maybe the channel that is not performing better is not good for your target audience if that’s the case avoid the report.
In your Network referrals tab, you can find out your session duration, page view on a specific channel.
For example, my report says Facebook is doing better for me in a specific month what i can do is find what posts did better for Facebook and why? After knowing that I can improve my strategies for other channels so, they can improve too.
Do keep in mind keeping the same strategy for all your social channels can get you in trouble.
If you are a single blogger don’t go for all social media channels just focus on the channels that can work best for you.
On the other hand, if you have a strong team then you don’t need to worry about it.
Moving on to the third subcategory it’s the traffic from your social channel to a specific page on your website. It provides all the detail about which page the user went to and the average duration of that visit which helps to know which pages users like most.
Last but not the least it provides a user flow chart by seeing that we can assess all the pages that are getting more traffic and those who are not. Using all this information and improving social media strategy can help all of us improve our website ranking even better.
I will be writing a full blog on how to install and use Google Analytics in detail soon so stay tuned!