Importance of analytics in SEO-A complete analysis (2021)



According to backlinko, keywords or blogs that rank on page 1 of Google usually have an average of 1447 words.

You may have heard how important SEO is for business but do you know to get into the search engine optimization game, and you need to have a clear knowledge of analytics.

Let’s say you have a blog or any other website that you want to rank on Google, but you don’t have Google analytics installed. What will happen then?

Whatever traffic you are getting on your website and its source will be unknown to you.

Due to that, you cannot improve your site performance.

Google Analytics helps you know where the traffic is coming from, and your website’s bounce rate, which helps us understand which page is working better and which needs to be improved.



This real-time traffic clearly indicates what is the bounce rate and users too.

On your right side, you can also view real-time traffic on your website.

Before we dig deep into what Google analytics can do for your business, I wanted to know some benefits of using Google analytics.


Benefits of using Google analytics in SEO: –

  1. Free of charge
  2. Easy to use
  3. User friendly
  4. Identifies social traffic along with other traffic sources
  5. You can set your goals and then track your performance.


So, the question is still unanswered that why do we need analytics for SEO?

To answer that, I will start with all the elements that Google analytics has to understand its usage.


Real-time traffic: –

To be honest, real-time traffic cannot help you that much in SEO, but it can identify where your traffic is coming from organizing a webinar or an event online.

Content: It can also help you see what content they are viewing, leading to optimizing your top viewed content in the upcoming webinars.

For instance, you have a digital marketing workshop, and it can help you know where your users are logging in from, which can lead to more optimized campaigns in your future events.



Using audience report: –



Analyzing your audience is a crucial part of SEO.


Knowing your audience can help you understand what the user likes and dislikes about your website or a webpage, which can help you optimize your website for a better user experience.


I want most of my traffic from us; instead, I am getting my traffic from Pakistan. What can I do about that?


It all depends if you are using social media channels to get most of your traffic, then you need to optimize that traffic to the USA and not include Pakistan.

I know it’s impossible to share it in groups and pages, but we can understand what the US audience likes and create content accordingly. This will help us in getting more traffic from that country.

And our second option is paid traffic; let’s say I am using Google ads or Facebook ads to get traffic, then it’s not an issue; I will only add the USA in my locations and get all my web traffic from that particular location.


Using Acquisition part in Analytics: –


This is really interesting!

That is the main reason I wrote this article.

We have created a website and our social media pages, but how will we know if we are getting traffic from those sources or not?

This will help us with all these questions.


As you can see clearly from this report that which sources you are getting your traffic from.


Traffic sources:

  1. Social Channels (Facebook, LinkedIn, Twitter, etc.)
  2. Organic traffic (Google Search)
  3. Direct (By logging in to your website by using browsers)
  4. Paid traffic (Google ads, Facebook ads, Twitter ads, LinkedIn ads)
  5. Referral (From other sites)

Let’s guide you one by one on what these steps are and how you can utilize them for SEO.

As you can see at the top, a pie chart shows the percentage of traffic they are getting and its source.

This can help you know where your strategies are working and those you need to improve. Also, this can help you know if your organic traffic is good or not.

You always need to keep an eye on your organic traffic. Otherwise, there is no need to work on SEO strategies.

Getting traffic from social sources is good, but Google won’t rank you on top pages if your organic traffic is less.


  1. Google ads:


The second step is to view your Google ads report in Analytics. If you are using the same email in analytics and google ads, it’s better because then you can link all of them together.


After you have linked both here, you can see how much traffic you are getting from Google ads.


Minus the traffic from unpaid sources, you will be getting both reports.




  1. Google Search Console:


I will guide you on why I added the above screenshot in a bit.


Google search console is often misinterpreted by most of us that it’s just for adding sitemap and analyzing search traffic.


It’s much more than that.


Keyword research has been explained a lot so that I won’t stress that, but I will have to guide you in this blog.


After you link your analytics account with the search console, you can easily see all the analytics reports.


Then the next step is the use of it?


There is a lot of things to keep in mind but let’s start with keywords.


We often face difficulty finding keywords that perform better, but we are not aware that the Google search console provides us with that data!


Yes, it does!


As you can see in the queries tab, you can see the keywords visible on Google about your blog.


To optimize those keywords, you can use those keywords and search for long-tail keywords on Google search and other relevant sites.


Country: You can also view which country your traffic is coming from, which is very useful in knowing your popular areas. That can help you get more traffic from that country by improving your content according to that location.



In SEO keyword is the first step, to begin with, because all the search that happens on Google are through keywords.


There are 2 types of keywords one organic, and the second is paid through Google ads or Bing ads.

You can view the keywords that you have and then improve accordingly. Such as if you have the keyword “Marketing Habs,” you can use it and create a long-tail keyword from this, such as  “Marketing Habs can help you in learning digital marketing and blogging.”




Conclusion: –


Having a clear knowledge of analytics for the improvement of SEO is a must.

I am facing too much analytics because people spend too much of their time on websites and the content, but if you don’t know whether that is working well or not, there is no benefit of even creating a website.

So, to keep an eye on how your SEO efforts are going, Google analytics is a must.




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